Hobby is a London-based director and creative director whose work blends cinematic storytelling with an enduring connection to music. His films often explore themes of memory, imagination, and human connection - crafted with a visual style that balances emotional intimacy and quiet surrealism.

His short films include Rising (2025), Still Life (2025), and the forthcoming Celeste in the Summer (2026), which together chart his evolution from music-inspired storytelling to original narrative worlds rooted in mood, emotion, and atmosphere.

He is also the co-founder and creative director of Mahogany, building it from a small passion project into a globally recognised home for authentic musical expression and visual storytelling, with a community of over 1 million subscribers. His work at Mahogany has consistently focused on elevating performance into cinematic moments, helping define the visual language of modern music content, working with artists like Billie Eilish, Hozier, Florence Welch, Leon Bridges, Ludovico Einaudi, Olivia Dean and many more.

Selected clients

Universal Music Group, Sony Music, Warner Music, Spotify, Apple Music, LVMH, OnePlus, Meta, Marriott Hotels, Samsung, Jaguar, Nikon, BMW, Fever, and The Brits